It was a dream ask—concept and script a 70s-era news broadcast for a summer promotional campaign.

It had everything. Classic wah-wah pedal news intro, an old TV announcer who did the VO read from his home in Hawaii, desk bits from our anchors and several recurring segments from the news team.

The goal was six episodes shot and produced for a campaign microsite that would host full the content and we’d carve out clips to carry us for a seven-week social campaign. All of which produced and shot at a distance with the best team at Equilateral Films and talent by Buffalo Casting

Here are a few of the segments.