Can fido fly? He can with American Airlines PetEmbark. The client came to us wanting to “make pet requirements fun.” We crafted a bouncy spot laying out every kennel, pet and flight prerequistite—dog-uments included—to transport pets safely. It was a wonderfully produced shoot brought to life by a great team. (prod. Southern Sky Films, dir. Terry Hart).

Fun fact my mom brags about: you can watch it on AA’s in-flight entertainment.