The client, UDF—or United Dairy Farmers for all you non-Ohioans—wanted to create spots to catapult the launch of a vegan treat, Homemade Brand Dairy Free.

Considering this is a brand with generations of dairy heritage, we conceptualized “Cream of the Crop,” a campaign highlighting a unique Dairy Free Farm. Here, the love our farmers have for dairy cows gets mapped to the berries, coconuts and special ingredients that go into making their great, plant-based sweets.

The result was a whimsical :30 spot and several vignettes for a dedicated microsite and social campaign.