Boil ‘em, mash ‘em, stick ‘em in a stew. For an industry backed by decades of process, one company is leading its innovation. At every turn, Smarter Potato Company has opted for the better way even if it’s the hardest way. We took a legacy farmer who has been quietly pioneering what it means to grow potatoes and built a brand around that philosophy from the ground up. We took this heart of untamable inspiration and used it as the backbone for the joy potatoes bring